The main focus of this position is to promote pair Networks, Inc. by developing and supporting customer-facing content and supporting the inbound marketing efforts of the Marketing Director. The Marketing Content Writer will work closely with the marketing and sales team directors to create content to help increase demand, drive leads, and build awareness.
BA/BS degree or equivalent working experience. Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, social, newsletters, website, etc.) a plus Past experience building audiences either online or offline. Ability to work to spec and meet deadlines Proficiency with Adobe Creative Suite and WordPress preferred Familiarity with project management and communication tools a plus (Trello, Slack, Spark, Drive, etc.)
Compensation and Benefits: Competitive compensation dependent on skill and experience Paid time off (once earned) Holidays off, paid Medical, dental, vision and life insurance. Company 401K retirement plan offered after one year of continuous employment. Tuition reimbursement (for qualified classes)
The Marketing Content Writer postiion
Essential Duties Include:
Create “free” resources to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.) Blog on an ongoing basis to support and promote offers and to attract site visitors through search, social media, and email subscribers Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests Provide content for email campaigns, ads, and other marketing projects Duties may become more specialized as marketing team grows Provide copy for pair Networks web properties Produce content according to the Marketing Director’s spec and content calendar and meet all publication deadlines Other duties, tasks and assignments, as needed or required