Job Title: Associate Director of Marketing and Analysis (7477U) #23159
Job ID: 23159
Location: Off Campus-Berkeley
Full/Part Time: Full-Time
Department Haas Core Programs
The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
As the second-oldest business school in the United States, the Haas School of Business at the University of California Berkeley is one of the world's leading producers of new ideas and knowledge in all areas of business which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics.
Berkeley-Haas offers outstanding management education to about 2,200 undergraduate and graduate students each year who come from around the world to study in one of its six degree-granting programs. The school boasts nearly 40,000 alumni worldwide.
What makes Berkeley-Haas distinct? It is our People, Place, and Culture. People: The talented faculty and exceptional students who could go anywhere for business school, but choose Berkeley-Haas because it is a fit that lasts a lifetime. Place: Located in the Bay Area, Berkeley-Haas students and alumni are part of the lifecycle of new venture development and new business creation in Silicon Valley. Culture: Our culture is embodied in our four defining principles that codify what has always been here at Berkeley: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself.
Berkeley-Haas offers opportunities to champion new ideas, collaborate across boundaries, and learn continually. Our culture is captured by Four Defining Principles (Question the Status Quo, Confidence Without Attitude, Students Always and Beyond Yourself) that distinguish Berkeley-Haas as a place to learnand a place to work. To learn more about the Haas School visit: http://www.haas.berkeley.edu/haas/about/employment.html
The Associate Director of Marketing and Analysis designs and creates high-quality, professional marketing communications for the fundraising and campaign efforts at the Haas School of Business. This position requires a skilled writer who can bring an innovative, strategic and creative approach to all marketing efforts. An ideal candidate will have demonstrated experience in fundraising and alumni communications and will possess analytical capabilities to conduct market research and analysis to enhance programs.
Manages the overall strategic communications for fundraising programs at the Haas School of Business, including segmentation strategy, message strategy, and the use of direct mail, email, telemarketing, and social and digital media.
Works with members of the Haas development team to assess promotional needs and create marketing communications strategies and implementation plans.
Collaborates with Haas and University Relations staff to execute marketing and communications programs to raise increased levels of annual support.
Develops the creative approach for marketing materials and appeals.
Conducts interviews with alumni, faculty, senior leadership, staff and students and writes content for annual appeals, stewardship publications and campaign materials. Creates compelling graphs and charts demonstrating the importance of philanthropy.
Sets the design direction for publications in accordance with the school's branding guidelines and selects and commissions visually compelling photos and images.
Reviews, selects, contracts and effectively manages outside vendors for design, photography, art, printing and distribution. Ensures all materials are executed on time, budget and brand.
Develops and effectively utilizes a system of metrics to test the effectiveness of marketing communications. Works with database managers to create sophisticated and comprehensive analytical reports.
Continuously improves and enhances marketing programs to increase response and revenue.
Conducts benchmarking and best practices studies among peer institutions.
Works on special programs as assigned.
Demonstrated success in producing effective print and electronic appeals, publications and other promotional devices for fundraising.
Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans.
Experience with developing a case for support, and writing, editing and generating content for marketing materials and appeals.
Knowledge of the organization, current affairs, and issues in higher education.
A deep understanding of the techniques of marketing communications and experience in successfully employing them.
Superior writing and editing skills and extensive understanding of grammar, spelling, and punctuation.
Ability to work effectively with a wide range of clients and constituencies, and function effectively as the lead and member of a team.
Experience in working with outside vendors, including writers and editors, designers, photographers and illustrators, advertising agencies, and printers.
Experience developing and executing market research studies and other marketing analyses.
Salary & Benefits
Salary Range: $60,200- $91,600
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
This is a full-time 6 month contract position.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.