RESPONSIBILITIES: • Develop Marketing strategies for customer acquisition and retention based on key consumer insights; • Identifies creative messaging and opportunities to support overall marketing strategy; • Oversees research and development of advertising media plans; • Oversees the management and updating of the organization’s website, including campaign landing pages and other areas for fresh engaging content; • Manage an airport-wide customer relations program which includes customer service standards, recognition programs, training and other programs; • Create key performance metrics to measure customer satisfaction and brand awareness; capturing customer behavior, analysis of results, and development of cross-departmental recommendations; • Develop and enforce customer service standards through customer surveys, focus groups program evaluations; and Internal Customer Service Committee. • Measures the effectiveness of media and programs to ensure a substantial ROI;
The following requirements list the minimum education/training/experience required to qualify for this job. An equivalent combination of education and/or experience may be required.
Bachelor’s degree in Marketing Management or Business Administration
7-10 years progressive experience in marketing with at least three years in a management/supervisor position required.
Experience in developing marketing strategies and writing marketing plans for consumer and business-to-business required.
Demonstrated experience in marketing for a large company with multiple product lines and a consumer orientation required.
Advanced knowledge in all marketing disciplines including but not limited to, advertising, research, direct marketing, collateral development, lead generation, public affairs, event planning and digital marketing.
The Allegheny County Airport Authority is a quasi-governmental agency which operates and maintains the Pittsburgh International Airport and the Allegheny County Airport. We are en route to reaching our final destination to become a global aviation leader, inspiring regional growth and prosperity through the success of our people.
The Airport Authority is on course with our mission to attract..., support and invest in our employees, customers, airlines and partners. We practice the values of SOARING through safety, our customers, accountability, respect, integrity, new ideas (innovation) and growth.
Our unwavering commitment to our region and airports focuses on providing a diverse, collaborative work environment with equal opportunity for personal and professional growth. We encourage creativity and innovation for continuously improving the effectiveness of the Allegheny County Airport Authority.
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