The role of the University of Minnesota Medical School’s Communications and Marketing Manager is to support the development of effective communication and marketing strategies in line with the Medical School’s strategic priorities: scholarship, research, education and leading edge clinical care. The right candidate has demonstrated experience in strategic communications, such as advertising, social media, content marketing, graphic design and branding. The right candidate will also have a proven ability to thrive in a fast-paced work environment with wide-ranging activities and diverse internal and external constituencies. The Communications and Marketing Manager reports to the Director of Communications for the University of Minnesota Medical School.
Duties and Responsibilities include but are not necessarily limited to:
Partner with the Director of Communications to develop internal and external communication initiatives and long-term strategic plans in line with the Medical School’s strategic goals.
Initiate and manage projects that span a wide range of communications activities, including public and media relations, branding and design, advertising, strategic marketing and promotion, publications, web and social media, and event planning.
Provide support, counsel, training and guidance in the effective delivery of communications to Medical School Departments.
Write, edit, proofread, prepare and produce internal and external communications, including press releases, marketing materials, employee memos, blog articles, website copy, video scripts, advertisements and social media assets.
Review, analyze, measure and report on the success of communication plans and campaigns.
Proactively pitch story ideas to media contacts and respond to incoming media inquiries.
Prepare presentations, including talking points, PowerPoint, and support collateral.
Manage tactical execution of the social media strategy and oversee the Medical School’s social media channels.
Develop a content marketing strategy leveraging the website, social media, email and digital advertising to promote, inform, engage and increase awareness.
Organize, plan and facilitate the promotion and execution of Medical School events.
Develop and monitor internal and external messages and mentions for consistency and accuracy.
Create branded graphic designs for advertisements, website, social media, publications, marketing materials, etc.
Responsible for delivering projects accurately, on time, and on budget.
Create opportunities for promoting the Medical School to various stakeholders.
Partner with key internal and external stakeholders to maximize the messaging potential.
BA/BS degree in Communications, Journalism, Marketing, or English.
Minimum four years of experience in communications or marketing role required.
Strong writing, proofreading and editing skills.
Mastery of Associated Press style.
Graphic Design proficiency in Adobe Creative Cloud software, including InDesign for digital publishing, Photoshop, Illustrator, etc.
Demonstrated experience working with and pitching story ideas to the news media.
Experience developing presentations and written reports.
Demonstrated experience managing social media channels for marketing and business purposes.
Demonstrated experience analyzing and reporting on social media and website performance.
Superior project management and time management skills.
Must be a confident communicator and presenter.
Strong knowledge and understanding of current trends in digital media/social media.
Proficient in content marketing.
Proficient in the use of Microsoft Word, Excel, PowerPoint and equivalent Google Applications.
Demonstrated experience writing content for a variety of platforms including advertisements, website, social media, speeches, bylined articles, etc.
Strong verbal and written communications skills.
Excellent attention to details, organizational skills and ability to multi-task.
Must be able to work occasional evenings for events.
Demonstrated experience creating and publishing content in Drupal or similar content management systems.
Experience utilizing Salesforce Marketing Cloud, MailChimp or other mass email tools for business purposes.
Experience working for complex organizations.
Experience working with higher education.
Proficiency in Google Analytics.
Experience placing traditional and digital advertising buys.
Event planning experience.
Proven ability to multi-task, manage stress, and be successful in a fast-paced and demanding office.
Master’s degree in communications or related field.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.