About Open Circle
Open Circle, a program of the Wellesley Centers for Women at Wellesley College, is a leading provider of evidence-based professional development and curricula for social and emotional learning in
Kindergarten through Grade 5. Since its inception in 1987, Open Circle has reached nearly half a million children and trained over 10,000 educators. Open Circle is currently used in over 250 schools across 100 communities in the Northeast.
Description – Marketing & Outreach Coordinator
Conduct strategic marketing and outreach to schools and districts nationwide. These
efforts are vital to Open Circle’s work in understanding the education landscape, creating awareness and engaging decision-makers in thoughtful conversations to drive program adoption and increase students’ access to high-quality social and emotional learning.
? Collaborate with director to develop and measure annual marketing and outreach
? Identify target schools and districts through referrals, events, and research that
determines social and emotional learning initiatives or interest.
? Quickly identify key decision-makers at lead clients and build relationships
through friendly and knowledgeable email and phone interactions.
? Collaborate with program managers to guide prospective clients through online
presentations and implementation planning.
? Prepare client quotes and contracts.
? Measure and report on program registrations and product sales.
? Coordinate and represent organization at marketing events.
? Develop and launch email marketing campaigns to drive program sales from new
and existing clients.
? Design, publish and maintain supplies of marketing materials.
? Manage website, email, and social network communications channels.
? Provide graphic design support for new/updated training materials to support
? Contribute to planning and facilitation of Open Circle staff meetings and staff
professional development activities.