The University of Connecticut, University Information Technology Services, is seeking an energetic, proactive, self-motivated individual to fill the position of Publicity/Marketing Coordinator, (UCP 4) for the Connecticut Education Network (CEN). CEN is part of the State's secure "Nutmeg Network", whose purpose is to deliver reliable, high-speed internet access, data transport, and value added services to its members throughout Connecticut.
Under the direction of the CEN Director, this position assists in planning and carrying out the informational and promotional activities of CEN including marketing and special projects.
The University of Connecticut has been named the top public university in New England for over a decade and is ranked among the top public universities in the nation. The University of Connecticut is also a Carnegie Foundation Research University, a prestigious honor shared by only the nation's top higher education institutions.
DUTIES AND RESPONSIBILITIES
Works with the CEN Director and designated staff to plan cost-effective promotional strategies and develop promotional media designed to attract target audiences and generate customer engagement in CEN services & events.
Assists in the development, coordination, and implementation of comprehensive web, social media, mailing, and digital and print campaigns. Regularly updates and enhances copy, content and announcements on the CEN website & mobile app. Performs volume mailing as well as social media and other digital media resources.
Self-manages multiple composite tasks against deadlines and shifting priorities in the face of periodic end-user based uncertainty, ambiguity and change. Keeps informed regarding available media products, services and costs.
Performs marketing research/studies to evaluate effectiveness, including cost-effectiveness, of promotional efforts.
May write copy for press releases, public service announcements and other print and electronic publicity materials. Collaborates with writers, editors and other production staff to produce a coordinated finished product.
May be assigned responsibilities for projects, which may be on going or short-term, and which require planning, coordination and supervision.
Recruits, trains, organizes and supervises a staff of student workers and/or volunteers as necessary to carry out promotional/informational activities or other departmental needs.
Works in concert with other staff to implement promotional and other activities. Performs necessary administrative functions such as data entry, record keeping, report writing and correspondence and establishes procedures for orderly operations. Maintains internal computerized mailing lists, archival files and other publicity files. Serves as a resource to other department staff regarding effective promotional strategies and problems.
Assists in the programming, development, planning, and execution of the CEN annual conference.
Other duties as required
Associates degree and two to four years’ experience in graphic design or related field, or equivalent combination of experience and training.
Highly organized, detail oriented, and proactive skillset with a strong ownership sensibility.
Proven ability to meet deadlines, take initiative, work independently, and manage multiple tasks to carry out challenging assignments.
Ability to be resourceful and willing to find creative solutions in the face of ambiguity.
Good recruiting, organizational and supervisory skills.
Willingness to work flexible and/or irregular hours as needed.
Excellent communication and interpersonal skills.
Outstanding creative and terse writing skills, solid grammar, spelling, and punctuation suitable for general and online publication
Professional level experience with MS Office products (Word, Excel, Access, PowerPoint, MS Project, One Note)
Proficient in Adobe Creative Suite: InDesign, Illustrator and Photoshop
Clear, cross-functional understanding of social and digital media sites such as LinkedIn, Twitter, Facebook, Google+, Tumblr, YouTube, Pinterest, Instagram and others – both as a marketer and as a user
Bachelor’s degree in communications, marketing, digital media, or related field.
Demonstrated experience utilizing Salesforce and/or other similar CRM products
Demonstrated experience with email marketing software/tools such as Constant Contact.
Demonstrated experience with CVENT event management software or equivalent.
An understanding of legal and regulatory issues for digital media, such as accessibility, online copyright, etc.
Demonstrated knowledge of fundamental Search Engine Optimization (SEO) and Search Engine Marketing (SEM) practices
Direct experience with social media analytical tools / methods used measuring effectiveness of online content and campaigns
Evidence of creative or technical ability as demonstrated by portfolio.
Ability to travel in-state and occasionally nationally as needed
This is a full time, annually renewable (end dated) position. The University offers a competitive salary, outstanding benefits, including employee and dependent child tuition waivers at UConn, and a highly desirable work environment. Salary will be commensurate with the successful candidate’s background and experience.
Please apply online at http://hr.uconn.edu/jobs/ , Staff Positions. Interested candidates should submit a letter of application and resume that demonstrate how you meet the minimum qualifications and any preferred qualifications you may have for this position, and a list of contact information, including phone numbers for three professional references. Reference search #2018009. Screening will begin immediately.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check. (Search # 2018009)
This job posting is scheduled to be removed at 11:59 p.m. Eastern time November 23, 2017.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
The University of Connecticut is one of the nation's leading public research universities. UConn's main campus in Storrs is admitting the highest-achieving freshmen in University history. Student diversity continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice.