The Associate Director, Marketing contributes to development and execution of marketing plans to maximize the value of AstraZeneca's portfolio pipeline. The Marketing Leader is responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning.
Responsibilities include input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization, and launch/lifecycle planning
Collaborates with cross-functional partners to bring Brand Strategy to realization through leadership of:
Market Research/Insights and analytics
Brand positioning and messaging
Integrated launch plans
Establish strong alliance with GPPS and US medical, Corporate Affairs, Regulatory and MAPs partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks
Works effectively to build HCP, Payer and Patient campaigns/programs that deliver (TA) brand plan elements
Demonstrated ability to motivate, develop, and inspire employees. Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams
Responsible for leading defined work streams and brand opportunities as defined by Marketing Director, with accountability for end product
Collaborate with Director, Marketing in developing product forecasts utilizing analytical sources. Understand key levers to pull in an effort to meet or exceed projections
Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner
Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups
Bachelors’ Degree Required; preferably in business, marketing or the sciences;
5 years of Pharmaceutical or Healthcare experience; preferably in a related industry
3 years of Pharmaceutical Marketing and Promotions experience
Leadership experience and team management skills
Experience developing brand channels strategy and executing against it
Experience managing complex projects at the project management level
Sound understanding of local healthcare system pricing and reimbursement
Strong financial acumen with the ability to assess and drive results
Successful project management experience with the ability to work with cross functional stakeholders
Advanced Degree in business, marketing, or the sciences;
Experience in Market access/managed markets
Experience in Insights/Market Research
Experience across product life cycle (emerging, launch, in-line, mature)
Experience within early brand lifecycle
Experience related to therapeutic area.
Years of Leadership Experience Required:
5+years of pharma / 2yrs of pharma marketing and promotions experience
A global biopharmaceutical business delivering medicines to patients through innovative science and excellence in development and commercialization. We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world.
If you’re inspired by the possibilities of science to make a difference and ready to discover what you can do – join us!
Learn more at careers.astrazeneca.com